I'm a big fan of modern Williams. In fact, I'd say it's probably my favorite soap. The reason that I love it is, once you find the sweet spot with the right water combination, it provides a fast, thick lather, with an incredibly luxurious slickness. Williams is about water. Its thirsty. I think the people that don't like Williams haven't found the right water ratio.
Me, everytime I get a new puck, I soak it in hot water for an hour or two. Then I do a few practice lathers. Just warming the soap up and getting it ready. Then, after a few days, I'll soak it in hot water before I shower (along with the brush) and then gently pour out the excess water and work a lather. It almost always works well.
And I love the scent. Nothing really compares to the scent of Williams. It's a scent you'll either love or hate. And I ALWAYS get a good shave from it. Better than VDH, Prosaro, and even some of my TOBS. Keep playing with it. I think you'll grow to love it.
I believe you just revived a dying thread!
I also agree with everything you said. The trick with Williams is to add way more water than you think you need. At first, the lather looks "soupy", however, if you work it more, it becomes thick and slick. I have almost worked through my second puck of it!
Many of my "best ever" shaves have come as a result of using BOTH C.O. Big role & Williams to make a lather at the same time.I use C. O. Bigelow and William, and I like them both.