Trumper's marketing blather

[Jerry-built Hustler]

Trumper's marketing copy on their website (and adopted by many of their re-sellers) was stupid when it was first introduced several years back, and only seems to get dumber with age...if only because I thought by now they would have figured out how ridiculous it is. Who is persuaded by this nonsense? To wit, the totally over-the-top spiel for Extract of Limes Aftershave:

"Bright green bursts of life-force charge from the tangy sharpness of tropical Limes, while vibrant citrus flashes allow a gentleman's mind to surge with the majesty of life. And as every pore is infused with the zing and zest of freshly squeezed West Indian Limes, so an exhilarating thrill is marvelously bestowed."

Am I the only one annoyed by this?

 

[August West]

If that bothers you I suggest you steer clear of J. Peterman marketing copy.

Click here.

 

[Morman Bridge]

Hello gentlemen, I see the "Ministry of Silly Walks" is alive and well, great avitar August West!

 

[Jerry-built Hustler]

If that bothers you I suggest you steer clear of J. Peterman marketing copy.

Click here.

Of course you knew I'd read it. The Peterman ad copy doesn't bother me as much. It's silly, yes, but that's sort of Peterman's "thing." It strikes me as slyly tongue in cheek. I don't see the self-deprecation in the Trumper ad copy. It reads more like an exercise written by a freshman creative writing major who hasn't grown up enough to realize he isn't god's gift to writing, and actually thinks his readers will be persuaded by such tripe. I really can't fathom why the honchos at Trumper approved it.

That said, if it really is all a big joke, I can respect that. I never got that impression, though.

 

[August West]

Of course you knew I'd read it. The Peterman ad copy doesn't bother me as much. It's silly, yes, but that's sort of Peterman's "thing." It strikes me as slyly tongue in cheek. I don't see the self-deprecation in the Trumper ad copy. It reads more like an exercise written by a freshman creative writing major who hasn't grown up enough to realize he isn't god's gift to writing, and actually thinks his readers will be persuaded by such tripe. I really can't fathom why the honchos at Trumper approved it.

That said, if it really is all a big joke, I can respect that. I never got that impression, though.

I agree. Definitely cheesy.

 

[Jeff_H]

I like a bit of cheese. Without it life, my pizza and nachos are all a little boring.

 

[Teppanyaki]

I would consider buying it based on that - imaginative and hilarious! Beats the heck out of 'lime scent."

 

[NCJack]

I think , too, we're a little pre-conditioned to expect massive understatement from the old English firms. This sort of " But WAIT, there's MORE!!" advertising just seems a bit....well....common

 

[cpacamper]

Hello gentlemen, I see the "Ministry of Silly Walks" is alive and well, great avitar August West!

You yellow bastards! Come back here and take what's coming to you! I'll bite your legs off!

 

[August West]

"It's just a flesh wound."

 

[Captain Pre-Capsize]

"Bright green bursts of life-force charge from the tangy sharpness of tropical Limes, while vibrant citrus flashes allow a gentleman's mind to surge with the majesty of life. And as every pore is infused with the zing and zest of freshly squeezed West Indian Limes, so an exhilarating thrill is marvelously bestowed."

I here bequeath upon the throne of Le Trumper, the Gold Medal of Adjective Excessivitus!

 

[Foyle]

Yeah, that is pretty bad. I'm always amazed that people with such poor language skills get jobs as copywriters.

 

[seanmccormick]

I would like to read their strategy/creative brief to see how well the copy aligns. Also, we do not know what their competitive landscape looks like and who their target audience is. Their brand personality seems to be targeting a younger and broader audience.