The cream is very soft. My strategy to bring up lather is that it's:
- Pre-moistened with about 1/2 tsp water;
- with the tub held upside down, a damp brush is gently drawn across the cream for loading;
- into the shaving bowl that's slightly damp the brush is swirled;
- during which I'll add about four drops of water to expand the lather. I'll repeat this step about twice more as the lather builds.