Have you read any of the replies? This is a cream NOT A SOAP, NOT A HARD SOAP, NOT A SOFT SOAP. It's a cream. I don't know how else to explain this. I give up.I brush load from the tub as I do with Proraso, Arko, Razorock, all of "soft soaps" or "pucks". I'm shocked at how soft this stuff is, I only need a little swirl and I'm good to go.
I'm not too sure if I'll buy more but there's a good chance I'll have a tub of this in my rotation.