I have tried it and it is too messy to wet shave with.
Why would they ever want to go back to the old ways? Makes no sense from a business point of view. I would imagine that between Gillette and Schick that they own a good 98% of the market for razors-I am excluding electric shavers from this. Now, they have you hooked as if you buy one of their cartridge systems-Fusion, Mach 3, Schick Quattro, Hydro, what-have-you, you are married to the cartridge for that razor handle. Since most of this stuff is patented, and also backed up by a formidable marketing campaign, they have you buying cartridges over and over again. Compare this to double edge blades or injector blades. There are no patents on these blades, and witness the manufacturers that exist today. There is no profit in bringing back an old technology that can be made by anyone with machine tools. There are huge profits in selling a patented, proprietary system at a high price. That is the sad reality of the situation, and they have no reason to go back-it would hurt their profits, plain and simple.
I'd be interested to learn why the razor designers keep putting the lube strip or lubricated reservoir (that just doesn't sound like something I want near my face) ABOVE the blades, so that any potential benefit from the strip would only occur on a second stroke over the exact same area.
A billion dollar ad campaign isn't just going to pay for itself! I'm curious how much percentage of Gillette's and Schick's revenue go towards advertising.
Plus, P&G owns Gillette and Old spice, which are probably the most advertised personal care products