I was perfectly happy using my beloved Proraso, then I started reading all the rave reviews about Cella. I thought to myself, hmmm, I'm Italian, I need to try another Italian product. So I take everyone's advice and I get a tub of Cella. I LOVE IT! Then I come back here and everyone is talking about Razorock. I said to myself that I don't need another soap, but of course I caved in and got a tub of Razorock XXX and Razorock Fresh at italianbarber. Then I read about p160 and how people adore it and are saddened that it was discontinued. I said to myself that I REALLY don't need yet another soap, but of course I went back to italianbarber and guess what? I got a 1kg block of p160. Thanks so much you darned enablers!! On a serious note, I love the performance of Cella, and I can't wait to get the Razorocks and p160.