Respectfully, this is a very broad generalization, and kind of apples to oranges, as all post-shave products aren't the same. Not to say that any aftershave retails for close to what they cost to produce, but the ingredient lists can be significantly different between products. One of my favorite Chatillon Lux aftershaves is little more than alcohol, witch hazel and fragrance. Cost me $16. Tallow + Steel post-shave has a much more complex ingredient list and cost me around $20. If I was going to make a case that one was overpriced, I would say that the CL has the crazy mark-up.I forgot to mention aftershaves.......The most profit made is in aftershaves.I am a Barber and an amateur perfumer.Recently I made a aftershave that wss as good as any I have ever bought and my cost on that was about 1.50.Look at aftershave prices they are rediculous.....believe me the bottles cost are far more than the contents.This has become a bit of a rip off at the current prices.
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And could I make my own post-shave for a few bucks? Sure! Quarts of the stuff for less than $10.We ALL could. But even knowing this, many of us still drop coin in the matching post-shave product because we want to match our favorite soaps. And as long as there is demand, artisans will continue to make and sell product.