Appreciate the feedback on why the "standard" coffee bag size is usually 12oz. I do accept that its mainly a question of economics but I don't think it is related to the recent increase in coffee prices as that size has been common for years (I can't recall if/when a transition from 16oz bag sizes took place). Last year I bought a 13oz can of Peaberry coffee from Trader Joe's which is an odd size that gives a little nod to the idea of it being directly related to a pound of pre-roasted coffee.
Agree with Jasonian that coffee is under appreciated by a large percentage of coffee drinkers and much coffee is considered fungible to them. I think the potential higher image of coffee suffers in that after roasted it has a short shelf life for best flavor but it doesn't actually spoil or become undrinkable until much later. Consumers understand the shelf life of a loaf of bread, but much less so when buying coffee, so that are not as moved to pay/appreciate better quality because it is harder to see and fleeting. It is not a product that can be moved efficiently by mass market channels, so people adapt and do not know its full potential.
Agree with Jasonian that coffee is under appreciated by a large percentage of coffee drinkers and much coffee is considered fungible to them. I think the potential higher image of coffee suffers in that after roasted it has a short shelf life for best flavor but it doesn't actually spoil or become undrinkable until much later. Consumers understand the shelf life of a loaf of bread, but much less so when buying coffee, so that are not as moved to pay/appreciate better quality because it is harder to see and fleeting. It is not a product that can be moved efficiently by mass market channels, so people adapt and do not know its full potential.