It is for the whole EU, they decided it in Brussels again. Local retailers are not happy we are buying goods from China, India etc. at prices 7-10 times cheaper, so in all EU countries there will be no small purchase category for goods. Everything that you buy from outside the EU will have 20% VAT, but the worse thing is there are fees that are at least 6-7 EUR. So if I buy 10 rubber mounts for a PC fan for $1.50 from China I should pay $0.30 VAT, but... I will have to print 2 declarations, take photos of them. send 2 screenshots from the online shop and the actual payment (like Paypal etc.), send them to the customs email. When I go to the post office I will have to pay 2 fees, totalling 7-8 euros.That's a good price for the Big Ben blades, and the total price of having the blades shipped within the UK is actually more.
Brexit has thrown a spanner for buyers for sure. A few Europeans retailers I used to buy from eg Goodfellas Smile, Dambiro have stopped shipping to the UK.
I'm not sure what the tax regulations will be in Bulgaria after July 1st, but what happened in the UK for purchases outside the UK bought from eBay, is eBay adds on 20% when you check out sales; without any additional processing costs via the delivery services (under £135), but I've read that in some places in Europe they'll be charged a processing fee whatever the cost of the item is, so for buying some blades at of $10 from AliExpress, they'll get hit a 10 Euro processing charge.
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