Color isn't a factor for me, but I do like it if the color matches the scent. The don't usually know if the cream/soap is colored anyways until after I've purchased it.
Dang! I'd hate to hear his take on coffee, chocolate pudding, hot chocolate, refried beans and other brown items ...Yikes that sounds a little harsh. I really wonder if the sample was somehow contaminated. I haven't had the opportunity to try their soaps but the lather appears white in photos and video reviews.