Just perusing ebay for some old shulton stuff, came across a bottle of Burley on the UK site, currently even with 6 days to go attracting a lot of interest,it makes me think there would be a massive market for this stuff (Old spice,Old spice lime, Old spice burley, Old spice leather ,Old spice musk)if they were re introduced PROPERLY (no cheap plastic and adhering totally faithfully to the original formulas) they are timeless classics and would sell by the truckload if pitched properly.Procter and Gamble vandalised them.They are a great piece of Americana that need resurrecting in a proper manner, as I said if the emphasis was on quality again they could be a moneyspinner,Burley was wonderful. Follwing cut and paste from basenotes....
In 1934, William Lightfoot Schultz formed Shulton and in 1937 creates a fragrance called Early American Old Spice for Women. After the success of this fragrance, Early American Old Spice for men was launched. During the war years the scent of Old Spice went wherever US soldiers were posted.
In 1950, Schultz dies and his son, George, who joined the company in 1940, takes over the running of Shulton.
In 1970, the company was acquired by American Cyanamid, and Shulton's range of products is increased. Joining Old Spice, Old Spice Fresh Lime (1966) and Old Spice Burley (1968) include the likes of Old Spice Musk for Men (which looked suspiciously like Jovan Musk launched the year earlier), Blue Stratos, Mandate, Rapport, Night Spice, Insigina (all for men) and Cie for women
In 1990, Shulton is acquired by Procter & Gamble. A year later, they discontinue most of the Old Spice variations. In 1995 Blue Stratos sold to UK company Parfums Bleu and in 1996 P&G sell Insignia, Rapport and Mandate to Dana Cosmetics.
BRING 'EM BACK I SAY!!!!
In 1934, William Lightfoot Schultz formed Shulton and in 1937 creates a fragrance called Early American Old Spice for Women. After the success of this fragrance, Early American Old Spice for men was launched. During the war years the scent of Old Spice went wherever US soldiers were posted.
In 1950, Schultz dies and his son, George, who joined the company in 1940, takes over the running of Shulton.
In 1970, the company was acquired by American Cyanamid, and Shulton's range of products is increased. Joining Old Spice, Old Spice Fresh Lime (1966) and Old Spice Burley (1968) include the likes of Old Spice Musk for Men (which looked suspiciously like Jovan Musk launched the year earlier), Blue Stratos, Mandate, Rapport, Night Spice, Insigina (all for men) and Cie for women
In 1990, Shulton is acquired by Procter & Gamble. A year later, they discontinue most of the Old Spice variations. In 1995 Blue Stratos sold to UK company Parfums Bleu and in 1996 P&G sell Insignia, Rapport and Mandate to Dana Cosmetics.
BRING 'EM BACK I SAY!!!!
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