What's new

Shake Shack unveils 3 new rare black truffle menu items

The Count of Merkur Cristo

B&B's Emperor of Emojis
Wow...new truffle sauce made with truffle oil you think?
proxy.php


By Kelly McCarthy - GMA - 3 Dec 2020

proxy.php
"Shake Shack is adding an upscale special ingredient to its beloved fast food menu: black truffle.

The burger chain has tapped into its fine dining roots in partnership with rare and specialty importer Regalis Foods to create three elevated new menu items topped with a one-of-a-kind organic black truffle sauce.

"What we wanted to do is really harness those fall, wintery flavors and also bring more ingredients to the table that really pair with black truffle," Shake Shack culinary director Mark Rosati told ABC News of their long-anticipated collaboration with Ian Purkayastha, the Regalis' founder who works directly with chefs in 90% of the Michelin-starred U.S. restaurants.

"Through COVID, as a brand we're constantly trying to pivot with everyone in the industry -- so we think this is an awesome opportunity for us," Purkayastha said of the ability to collaborate on a high-end experience at Shake Shack.

First up, Rosati concocted a new cheeseburger made with Gruyère cheese, which he explained has "a lot of harmony with the earthiness of the black truffle."

"For the sauce, we wanted to do something that had a little more complexity" to make the truffle flavor even more pronounced.

"We caramelized mushrooms, chopped them up finely with a little bit of garlic and shallot" and that mixture cooks down with sherry vinegar, madeira and port wine to create a reduction. "Then it gets folded into a mayonaisse and added the black truffle oil from Ian [Purkayastha]," Rosati said of the spread made with the top of the line foraged truffle-infused oil.

Rosati said "it needed a textural component" so he topped it with crispy shallots to lend a crunch and "garlicky punch -- that goes well with the truffles."

1607116374066.png

The new black truffle sauce on a Gruyère cheeseburger and 'Shroom burger from Shake Shack made with Regalis black truffle oil.

The second new product that will feature the specialty, seasonal sauce is a cheese-filled, crispy 'shroom burger -- which in Rosati's professional opinion is "the sleeper" of the menu.

"We're putting the truffle sauce on the top and bottom bun, usually we just do it on one side -- and a little bit of shredded lettuce -- when you bite into it with the cheese oozing out and it mixes with the truffle sauce, it's next level," Rosati said.

Third, is a stripped down version of the Shack Stack, a combination of their burger patty and crispy mushroom.

1607118502265.png

Three new burgers with Regalis Foods infused black truffle sauce from Shake Shack.

Rosati said it has "a double spread of the black truffle sauce, a Gruyère cheeseburger and a 'shroom on top -- We're trying to really do right by the truffle flavors and make the whole thing a cohesive delicious experience. One of my favorite things is also putting the sauce on the fries."

Purkayastha told ABC News "it's been very exciting to watch" Rosati develop a menu featuring his USDA Organic Black Truffle Arbequina Oil "at an approachable price point."

Pricing for the Black Truffle Burger is $8.89, a Black Truffle ‘Shroom Burger will cost $8.89, the Black Truffle Shack Stack is $11.89 and a side of the Black Truffle Sauce is just $1.50".

Read More: Truffle sauce & new Menu item at Shake Shack
proxy.php
“Stand for Something Good". Shake Shack Motto
 
Last edited:

Tirvine

ancient grey sweatophile
Try dumping hot fries into a jelly roll pan and shaking them with crumbled blue cheese and either truffle salt or truffle oil and sea salt. There may be either no or minimal actual truffle involved, but they are still tasty.
 
I hate to bust your bubble, but. Black truffle oil is made in a lab not real deal.
That is basically my understanding, too. If those photos are a part of the Shake Shack promotion of these products they are really wildly misleading and inappropriate, if not out and out fraudulent!

And I say this as someone who generally likes Shake Shack a lot!
 

The Count of Merkur Cristo

B&B's Emperor of Emojis
I hate to bust your bubble, but. Black truffle oil is made in a lab not real deal.
Curtis:
I guess there's no 'truth in advertising'.
Shoulder Shrug.jpg


1607127476039.png
“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.” Leo Burnett
 
I hate to bust your bubble, but. Black truffle oil is made in a lab not real deal.

According to the article
"Nearly 98% of truffle products sold globally are artificially flavored with synthetic lab-created essences and aromas, which can be cloying and off-putting to some people's palates; Regalis’ oil is flavored organically with real truffles and is the only truly natural truffle product on the market."

Which seems really weird considering the price point and that truffle aromas aren't oil soluble.

I don't understand how they manage incorporating enough real truffle to give the taste of it while keeping the price in that range.
 
According to the article
"Nearly 98% of truffle products sold globally are artificially flavored with synthetic lab-created essences and aromas, which can be cloying and off-putting to some people's palates; Regalis’ oil is flavored organically with real truffles and is the only truly natural truffle product on the market."

Which seems really weird considering the price point and that truffle aromas aren't oil soluble.

I don't understand how they manage incorporating enough real truffle to give the taste of it while keeping the price in that range.

The plot thickens! This is interesting.
 
Top Bottom