SV can play any game deems more profitable. Can they sell? Fine. I think this is exactly what they want. Become the soap Gucci. I didn't buy them when they costed 18 euros, i will buy them at 36? As long as people buy at 36, they (as company) are fine.
About offending, i don't know, i have more and more the feeling that i don't understand what is being written in this thread by the native english speakers, but what can i do!
I am a native English speaker and find it very easy to be a little surprised and confused by other posters. I think what unites us all is a passion for the hobby and that's the most important thing.
I'm a very recent joiner to the forum and cannot pretend to speak with the authority that comes from long standing here, but I would hazard the view that all are welcome and the diversity of perspectives enriches the debate.