A Camry is not a luxury product, but it is well made and the $25,000 MSRP can hardly be called inexpensive. I would consider this the equivalent of a $15 soap. VDH sells for less than $3.00 per puck; that is why I compared it to the Yugo which sold for $4000 in 1986.
The phrase "mass market" must mean something different to you.
A mass market product is going to be available for sale off the shelf in a store that does not specialize in mens' shaving products. They are sold in general merchandise stores. If you have to mail order or visit a men's shaving specialty store to buy it, then it is by definition NOT a mass market product.
Van Der Hagen soap is a mass market product.
Williams Mug soap is a mass market product.
Proraso is a mass market product.
Palmolive shave sticks are a mass market product.
Tabac is a mass market product.
I think that the producers of all of those products would be highly insulted by the insinuation that they are not well made or that they are of Yugo quality. They are professionally and consistently manufactured by organizations that have successfully built markets with products equal to the expectations of a large base of customers, such that they have earned widespread distribution.
But note that none of those things cost $50 or more per pound in their home markets, in the way that artisan soaps do. In the same way that no normal person is going to buy a $75,000 car instead of a $25,000 car, no normal person is going to seek out or pay for artisan shaving products. That is something that hobbyists do. If you are a hobbyist who has decided that mass market products simply aren't good enough for your taste, then so be it; you are entitled to purchase what you want. But let's not create any confusion about where the center of the market is. If you're looking at a product that costs $15 for a 4-ounce portion and thinking that that is the standard price for a usable shaving soap, I would say that that opinion is not particularly realistic.