Look at the label, it will read “super formula” toward the bottom. The soap tub hasn’t really changed that I’m aware of.
I don't think they changed the aftershave lotions formulations.There have been some actual product changes, for instance they have added witch hazel to The Proraso green after shave. And as far as I could tell there has been a change in ingredients To at least the shaving creams so it is not just a packaging change. So either someone’s Italian or English is sketchy!.
New (Super Formula) green splash is different too:
Alcohol Denat, Aqua (Water/Eau), Glycerin, Hamamelis Virginiana (Witch Hazel) Leaf Water, Parfum (Fragrance), Polysorbate 20, Betaine, Menthol, Eucalyptus Globulus Leaf Oil, Hexyl Cinnamal, Citronellol, Geraniol, Citral, Limonene, Linalool, Coumarin, Cl 19140 (FD&C Yellow No. 5), CI 42090 (FD&C Blue No. 1).
Alcohol Denat., Aqua (Water), Glycerin, Parfum (Fragrance), Hamamelis Virginiana (Witch Hazel) Leaf Oil, Eucalyptus Globulus (Eucalyptus) Leaf Oil, Menthol, Citronellol, Geraniol, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citral, Limonene, Linalool, Coumarin, PEG-40 Hydrogenated Castor Oil, Cl 42090 (FD&C Blue No. 1), Cl 19140 (FD&C Yellow No. 5).
Indeed, it doesn't. Thanks.Actually the "new" splash doesn't have a "Super" formula...
Looks like formula updated as well; for example, only the new (octagonal, vs rectangular) bottle has Polysorbate 20, AFAIK.They just updated the glass bottle.
I was told the same thing by a Maggard's customer service person last summer."FYI, we just found out that all the new Proraso packing is not a new formula." - Maggards responding to an email inquiry
This is direct from the official US distributor. They just had a conference call with the Proraso team in Italy this last Friday to get clarification. Apparently it is a poor translation. They were trying to bring attention to the new packaging apparently with the term "super"
The distributor has been instructed to tell all customers that it is not a new formula and has not changed
A great example of placebo effect at work here in all the B&B threads reviewing the product saying it is better than their old stuff
Exact quote from distributor:
"Just a heads up:
The new product is not actually a new formula, it is new packaging. There is a bit of confusion, because the labeling says "Super Formula" which has led us (here in the US) to believe it is brand new product - and it isn't, it is actually a "lost in translation" scenario, indicating the new packaging change. Same products and formula, different packaging ... essentially.
That said, as we are selling down in older packaging we are adding the newer packaging into the mix. It's started with the (Green) After Shave Lotion and Shave Cream Tube - as other SKUs are sold down, we will add the newer SKUs to the mix. As of today, we are now shipping the new packaging"