Just received an interesting email from Maggard's in response to my question about when they will be carrying the super formula products.
FYI, we just found out that all the new Proraso packing is not a new formula.
This is direct from the official US distributor. They just had a conference call with the Proraso team in Italy this last Friday to get clarification. Apparently it is a poor translation. They were trying to bring attention to the new packaging apparently with the term "super"
The distributor has been instructed to tell all customers that it is not a new formula and has not changed
A great example of placebo effect at work here in all the B&B threads reviewing the product saying it is better than their old stuff
Exact quote from distributor:
Just a heads up:
The new product is not actually a new formula, it is new packaging. There is a bit of confusion, because the labeling says "Super Formula" which has led us (here in the US) to believe it is brand new product - and it isn't, it is actually a "lost in translation" scenario, indicating the new packaging change. Same products and formula, different packaging ... essentially.
That said, as we are selling down in older packaging we are adding the newer packaging into the mix. It's started with the (Green) After Shave Lotion and Shave Cream Tube - as other SKUs are sold down, we will add the newer SKUs to the mix. As of today, we are now shipping the new packaging in the (Green) Pre Shave Cream, just as an example.