I love the stuff personally, in fact I gotta replace a fast emptying jar some time. How I use it pretty much JUST before I lather I'll wet my face one last time and then take about a dime sized dollop that I scoop out with my finger tip. I'll massage it between my palms vigorously and then apply like a balm a little bit rubbing it around and a bit into the skin then I rinse my hands and lather, pretty close like an oil but no towels or any of that stuff I never use them any how. But yeah apply a good amount and rub it in a lil bit, me I like to feel the menthol tickle the eyes with it's aroma lol not IN them but yes you know, thats how I manage it and it works great for me I also cold shave every thing cold. I been thinking of trying hot shaves again and seeing what I might or might not be missing lol.
Happy shaving!
Happy shaving!