Gotta say I really like this stuff (definitely a lot more than the proraso blue pre-shave). Smells like vicks vaporub or other mentholatum like rubs etc. Its a mild moisturising cream, thats water soluable, lightweight and non greasy. I find it isn't as moisturising or nourishing as pre-shave oil but I prefer to use it for adding menthol to my shaves. For some reason I don't get any vapor from it like i did from the soap and imo its got the perfect amount in it. Not too mild but certainly not too strong. I like it a lot.