The tub would have been a much better value. I purchased the cream, so I got a lot of water and little soap. Where I live, I don't have access to stores like TJ Maxx or Marshalls, so I paid an online vendor $10 for a 150 g tube. The Cella was about $35 for 1000 g.I'm curious how much you paid for the Cella and the Proraso. I bought a tub of Cella for about $8 but I buy the tubs of Proraso for $5 each (from Marshall's and TJ Maxx); I even got a tub of Proraso for $3 at Marshall's before. While I do like the Cella better, I also get good shaves with the Proraso (and I do like them as well). (Of course, as with most shaving related things, YMMV.)
Assuming you buy Proraso at $10/tub, would it make a difference to you if you paid $3 for that tub? Would you be more willing to use it instead of Cella?
At $3 for the tub, not the cream, the price per shave would be competitive with Cella, and the fragrance was pleasant, but I still wouldn't purchase the Proraso. I felt I gave it a fair shot as I finished the tube and took multiple approaches to lathering, especially with the water content, but it didn't perform well for me, especially in terms of residual slickness.