Apparently, Johnnie Walker soon will be available in paper bottles. READ HERE
As one might expect, I initially reacted as the curmudgeon and wanted to tell paper bottles to get off my lawn. Once I got over that, though, I applauded this change (or, at least this option). I often say something along the lines of "it's not the bottle but what's in it that matters." While I never contemplated paper bottles, I stick with that philosophy.
Glass is far more expensive and energy intensive to produce, transport, and recycle. Glass breaks. Plastic may be a cheaper, more durable alternative, but it turns out that plastic has plenty of its own problems. It's not like paper/pulp is without its own costs, but it seems to have far less environmental impact than glass or plastic.
I'm sure higher end and limited edition stuff will stay in glass for quite some time, if not forever. Glass has its place. However, when it comes to the rank and file options, why not make this change? If I find that I just can't stand pouring my JW Black from a paper bottle, it'll be time to bring out that decanter (and perhaps get it a buddy or two).
As one might expect, I initially reacted as the curmudgeon and wanted to tell paper bottles to get off my lawn. Once I got over that, though, I applauded this change (or, at least this option). I often say something along the lines of "it's not the bottle but what's in it that matters." While I never contemplated paper bottles, I stick with that philosophy.
Glass is far more expensive and energy intensive to produce, transport, and recycle. Glass breaks. Plastic may be a cheaper, more durable alternative, but it turns out that plastic has plenty of its own problems. It's not like paper/pulp is without its own costs, but it seems to have far less environmental impact than glass or plastic.
I'm sure higher end and limited edition stuff will stay in glass for quite some time, if not forever. Glass has its place. However, when it comes to the rank and file options, why not make this change? If I find that I just can't stand pouring my JW Black from a paper bottle, it'll be time to bring out that decanter (and perhaps get it a buddy or two).