Just saw their premium razor (Genesis) available on their site.
How do you see this?
All these years they were trying to manipulate the market (monopoly), create an exclusive brand for the niche market, but now they found a new distribution channel for their products. Maybe the sales are not good enough lately or they changed their marketing strategy. An assumption would be that things didn't work for them as good as they wished. Also, let's not forget that their razors is almost always on offer on their site. The secondary market for these razors is bad, you just can't get rid of them easily. Blade availability and cost is the main issue of these. Only time will tell. We can't predict the future, I don't know if any of us has this charisma, but things don't look good for them. We'll see...
How do you see this?
All these years they were trying to manipulate the market (monopoly), create an exclusive brand for the niche market, but now they found a new distribution channel for their products. Maybe the sales are not good enough lately or they changed their marketing strategy. An assumption would be that things didn't work for them as good as they wished. Also, let's not forget that their razors is almost always on offer on their site. The secondary market for these razors is bad, you just can't get rid of them easily. Blade availability and cost is the main issue of these. Only time will tell. We can't predict the future, I don't know if any of us has this charisma, but things don't look good for them. We'll see...