Mitchell's Wool Fat
1) Nice, relatively weak "soapy" scent that you can use every day
2) Very slick and can hold a lot of water when properly lathered
3) Quick and easy to lather for me
4) Mild moisturizing effect that is nice in dry and cold winter days, but isn't excessive during summer
5) Relatively low cost per shave
6) Always available
7) It is the first soap I ever bought and it has a special place in my heart
After 3017'ing puck, this would be my choice. The scent wouldn't get annoying and the post shave feel is very good. The ceramic container is a plus as well.