Dirty Donuts are so Good.
In regards to what I originally posted, it wasn't really about the smell of Old Spice, it was about the fact that Shulton stopped making it in 1970. Like every perfume ever made (especially the ones that have survived 50+ years), Old Spice has seen several reformulations over the decades and thus is subject to minor tweaks and changes from era to era. I regret that some vintages aren't as fresh as they could have been, which makes it difficult to detect variances, but find it amazing when a specimen is preserved well and yields surprising notes.
It's obvious by the history that American Cyanamid's practice of maintaining the company's basic formula (no cheapening of materials or drastic changes) was a wise decision, as it helped perpetuate the brand's market share until its sale to P&G twenty years later. But within those twenty years there were still some trends that suggested that the musk-heavy seventies might want a muskier OS, and the woodier (Luca Turin called it "Cigar Box") eighties masculine trend might want a sturdier "long-lasting" formula with prominent cinnamon and nutmeg elements, and so one has to wonder how much these eras guided the decision makers in making formula changes.
I realized this when I smelled the various vintages and started wondering why they all smelled a bit different from each other. But I still want to know what the very first era smelled like - 1940s (even late thirties) Old Spice! If I were ever to get my hands on that vintage I'll share it with you OkieStubble, that's something I want to discuss with a man with an equally good nose!
That's a date!
I have always been curious to get a whiff of Old Spice when it was marketed as a women's cologne!