DE wet shaving is new to me. 3 weeks to be exact. My bathroom looks like a chemical lab, with oils and essential oils. I've been trying Different shaving oils and dicovered, I could make my own, just as good, on the cheap. Wet with water, than SO, rubbed in, and usually use CREMO shave creme. Today I was at Sams, and picked up this product. genes Vitamin E Creme. It was reasonable, less than $6.00. for a 16 ounce pound jar. As soon, and I got home, tried it out. First the, wet face with warm water, than my home made SO, than the vitamin E Creme. WOW, a great, smooth close shave, with no burns, or nicks. I just patted dry, and my face feels smoother, than with any balm. The 1 lb. jar should last a very long time. I have no personal interest, in this company, and just wanted to share my experience to the B&B members.