I was the lucky recipient of a jar of Martin de Candre for Christmas. I thought to myself that after several years of wet shaving, I'd finally reached the pinnacle of the shave experience. After the first shave I was sure. Martin de Candre is unlike any shave soap I have ever used. My normal rotation includes original Shulton Old Spice and MWF and the MdC puts them both to shame IMHO, YMMV. This morning I decided to try a llittle experiment. I soaked my brush, shook it a few times and made 3 circles on the MdC. That's right, only 3 swipes. Before face lathering I looked at what little soap was on my brush and thought to myself that no way would that be enough to work up a good lather. To my amazement those three little swipes were enough to produce mounds of thick lather. Enough for 3 or four passes, maybe 5. Simply amazing. I'm 62 years old now and I can't imagine being able to finish this jar in a normal rotation before I die of old age! To those that doubt its worth, believe me, it's worth every penny.