Tristan Walker, the entrepreneur behind the Bevel System, came to his epiphany as a black man shopping for shaving supplies in a store. He felt like nothing in the store was offered for sale with him in mind. From there, he put some pieces together. Black men have ethnicity-specific problems with inflamed ingrowns known as shaving bumps. The problems have been made all the worse in the past few decades with the way that multi-blade cartridges cut the whisker and leave it springing back deep into the follicle. Traditional DE or straights are supposed to be a far better solution.
All that in mind, he then proceeded to do something beautiful in its intent and presentation but ugly and exploitative in its implementation. He came up with the package as seen here, with at least something of a customer support structure behind the program, but wrapped it in a subscription service that costs at least $1.00 per shave plus join-up costs. Some critics have cited that it is especially difficult to cancel the service. You have to call in and talk to a live operator. Usually you sit on hold forever and reach no one. If you do reach someone, they will jerk you around in every way they can, attempting to talk you out of cancelling. If you finally get a verbal agreement to cancel then the bills still come in. There was at least one poster within this forum who had been trying to cancel for months. It smacks of the treatment people got during the exodus from America Online after entry to Internet became easier without AOL and the previously prospering company was in trouble. AOL customer service agents plain would not accept "no" for an answer. People compared AOL to the Hotel California. You could check in anytime you like, but can never leave.
