I shaved with this stuff for the first time yesterday and based upon the reports, I expected it to be similar to MWF, only with a different scent. I always use Kyle's soap method for loading my brush and when I went to dump the soaking water into the bowl, I couldn't see any (even after shaking the tin slightly) and thought the puck completely soaked it up. Alas, it was a soapy 'thick slurry' of something that would have looked rather disturbing had I not known the source. I loaded it the same way as MWF and had enough lather for another shave after four passes! The lather was in a class of its own, even though I doubt I have it dialled in yet. I see a permanent home for this stuff in my rotation. Definitely worth a try!