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Monarch vs. 1Q

I recently picked a bit of "Monarch" from a local shop. They had it in bulk and the sales guy told me that they buy it in huge bags from their supplier. I asked him about it and he told me little other than the fact that it is one of the best selling blends ever (he was a cigar guy, so didn't know much).

I then went to another shop and they also had a "Monarch" blend. The guy told me that all their blends were made in-house, but then I saw him pulling handfuls of tobacco from a huge bag and putting it into his display jars, so I am doubtful. I bought a small sample of this out of curiosity.

I got the two home and they smell identical. I am wondering if Lane 1Q is re-branded and sold in bulk to shops? Has anyone heard of this? My friend has 1Q so when I see him next I am going to try and compare the two.

Thoughts?
 

Hirsute

Used to have fun with Commander Yellow Pantyhose
Yes, its very common for 1Q to be rebranded and sold as a "house blend" under a different name. Many, many, many "house" bulk pipe tobacco selections are nothing more than rebranded Lane, Sutliff, Stokkebye, Altadis, and McClelland blends.
 
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The guy told me that all their blends were made in-house, but then I saw him pulling handfuls of tobacco from a huge bag and putting it into his display jars, so I am doubtful.
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Thoughts?

Well, they were made in-house somewhere, just not their store.
[emoji2]
 
Of all the private-labeling/rebranding that happens, 1Q is probably the most common and at every shop 1Q (or whatever they call it) is always cited as the best seller.

I recently was going to compare 1Q to Elm Park from The Owl Shop in Worcester, MA. The guy there told me it was their best seller. I put some of each out to dry but forgot to label them. I was unable to determine which dried sample was which by sight, smell, or smoking. They seemed identical to each other and to the larger bag of each that I had saved.
 
When I worked for a tobacco shop here we bought Lane 1-Q in large bags and rebranded it as our #10. As mentioned earlier, it was our top seller. We were told at the time, and I think it's true, that it's the same blend as Captain Black Blue label.
 
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