While at Nordstroms picking up a bottle of Lucky Tiger "aftershave and face tonic" (very nice by the way. its is like an aftershave splash but with no alkee-hall or scent, so it goes with anything) I was offered a sample of their brushless shave cream. Not being one to turn down free stuff I took it. Besides, the lovely young lady said OH YOU MUST TRY THIS. ITS SIMPLY TERRIFIC! And I tried it. I squirted twice what I thought I needed into my shave mug, this stuff is realy runny. thinner than toothpast, but thicker than milk. And proceded to whip up a profuse amount of lather. Yes you can use this with a brush.Although the lather felt rather slick, it seemed to brake down very fast.From what seemed to be a nice lather to airy foam with lots of "tiny bubbles" while tiny bubbles may work for Lawrence Welk , they do nothing for me. I think I will pass on this one.