My schedule got all screwed up today - didn't end up getting around to shaving until the early evening. Didn't feel like an overbearing aroma, so slapped on a palmful of Superior 70 afterwards. Nice skin feel, refreshing cool, and nice clean scent. Lasted about 30-40 minutes, then slowly disappeared. just love it. I wanted some skin food and a mild scent, and Superior 70 comes through.