A new Dunkin’ product that makes hot or cold beverages in seconds hits shelves in July. The company says it will unlock its future in the space.
Really - "liquid coffee" in the title? I mean, what kind of lazy writing is that? Would it be so hard to write "coffee concentrate" or "concentrated coffee" or "java juice" something a bit more clever? Anyway...
“She said, ‘Well, there’s no way I could wait for the K-Cup to finish brewing. That way takes way too long. I need something faster than that,’” Stanziano recalled.
There were also young people who felt intimidated by the whole at-home coffee making experience, he said. Some Gen Zers don’t know how to brew coffee. Others might not be interested in making the investment in the equipment.
Liquid coffee concentrate under the Dunkin’ brand. The product will be in 31-ounce shelf-stable bottles, which will be on shelves next to coffee beans, grounds, K-Cups and mixes at the grocery store. Consumers will purchase it and dilute it with whatever they want — hot or cold water, dairy products, ice. A regular strength brew can be achieved with liquid at a 1-to-1 ratio.
I understand this as a product to entice people who are impatient or intimidated; to each their own. I'm just counting down to the inevitable "TikTok Challenge" that has kids chugging a full container of the stuff and getting horribly sick...
What say you?