Ok I remember how ivory soap used to lather and being it is a high tallow soap I was all excited about using it as a shaving soap.
SO out I fo and buy some and start whipping up a lather and to my disappointment NADA!
I remember showering with it years ago and have copious lather so what went wrong??/ Well they changed the formula.
As I reviewed the ingredients, there was the culprit brighter than day looking at me in the face. They added MAGNESIUM SULFATE!
No wonder no foaming nor lather. Mag sulfate makes the water hard as in bath salts and
thus puts an ending to foaming and copious thick lather.
Well at least I only bought one bar and am using it for a hand soap.
BTW they also took out the air and it now sinks! What right has it to call itself Ivory soap 99.99/100ths pure!
Oh how I wish I had some boxes or bars with Marilyn Chambers on the wrapper to shave with!
SO out I fo and buy some and start whipping up a lather and to my disappointment NADA!
I remember showering with it years ago and have copious lather so what went wrong??/ Well they changed the formula.
As I reviewed the ingredients, there was the culprit brighter than day looking at me in the face. They added MAGNESIUM SULFATE!
No wonder no foaming nor lather. Mag sulfate makes the water hard as in bath salts and
thus puts an ending to foaming and copious thick lather.
Well at least I only bought one bar and am using it for a hand soap.
BTW they also took out the air and it now sinks! What right has it to call itself Ivory soap 99.99/100ths pure!
Oh how I wish I had some boxes or bars with Marilyn Chambers on the wrapper to shave with!
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That mileage is way too high
Just an FYI.
99.44% pure refers to a marketing scheme that can be found at the following link: 
