Gillette holiday ads on TV for 2022 still show the KC Gillette DE Razor in their mix of products. They are not pushing it, but at least it is still offered (both the DE razor and blades are available on the Gillette website). Traditional wet shaving is still being discovered everyday by newbies in the US and Canada. I am not sure the overall US/Canada market numbers will change, since the newbies are just replacing the older generation who are dying off. IMHO, there will always be large numbers of wet shavers in the rest of the world.