I have always had a bit of an aversion to the term "gourmet coffee" starting when a friend brought me some of the worst tasting coffee in the world, and it was labeled as "gourmet" because it was flavored. I think the company took sweepings from the floor and sprayed on what ever flavoring they had in the factory and bagged it up and figured that the term gourmet would make people buy it. I guess they were right because my friend bought some. I now will only drink coffee that I roast myself because I have found that I can roast good beans exactly as I like them and the coffee I brew from that home roast is actually some of the best coffee I have ever had. I am not saying it is good coffee, it is only the best that I have had. It may be swill to some folks, but I like it