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Interesting question! (Especially as I am stuck home today.)
I will not use soaps that do not provide slick, comfortable shaves.
The next criterion is cost. For me, the most ’expensive’ soap is one that I do not use! After that, it comes down to cost/shave rather than cost/oz of soap. Looked at that way (or one could say ‘rationalized’), some ’expensive’ soaps (MdC for example) provide good value because they provide lots of shaves!
So, I am pretty much left with the scent criterion. This comes down to whether I want a soap with a more fleeting scent (Haslinger’s or MWF, for example) or one with a stronger scent (Fine, MdC or Tabac, for example). The choice often comes down to which side of the bed I wake up on!
OK, so I like what I like!!
Here is my list, for what it is worth:
Cella (prefer the brick)
Haslinger (have all eight options, mostly their ‘tallow’)