Guess what
IHOP just changed their name to IHOb to promote their new Burger line-up.
Ben Tobin - USA Today - 11 June 2018
"Have you ever imagined ordering a burger with a side of pancakes
IHOb has.
On Monday, the former IHOP announced that it was changing its name to IHOb, with the “b” denoting burgers. The change is not permanent, a company spokeswoman said, but rather is a move to promote its new burger line.
Known for its pancakes, the newly dubbed IHOb Ultimate Steakburgers as part of its rebranding effort – all the while keeping its breakfast items on the menu.
Though the company has been offering burgers since its creation in 1958, IHOb's main motive for revamping the menu item and emphasizing it is to attract a wider audience, according to Chief Marketing Officer Brad Haley.
“The big opportunity for the IHOb brand is to develop our lunch and dinner business,” Haley said. “Burgers are the most consumed entree item for men, women and children in America," he continued, adding "it made sense to start with burgers.”
At the start of last week, IHOP hinted at changing its name in a tweet, flipping the “P” to a “b.” This generated a lot of social media buzz, as Twitter users guessed at the meaning behind the new letter.
While some people doubted the change would go through, IHOb doubled down late last week: The company both changed its Twitter handle and propped up signs with the new logo".
Read More: IHOP becomes IHOb
"Cone hungry. Leave Happy". IHOb Slogan
Ben Tobin - USA Today - 11 June 2018
On Monday, the former IHOP announced that it was changing its name to IHOb, with the “b” denoting burgers. The change is not permanent, a company spokeswoman said, but rather is a move to promote its new burger line.
Known for its pancakes, the newly dubbed IHOb Ultimate Steakburgers as part of its rebranding effort – all the while keeping its breakfast items on the menu.
Though the company has been offering burgers since its creation in 1958, IHOb's main motive for revamping the menu item and emphasizing it is to attract a wider audience, according to Chief Marketing Officer Brad Haley.
“The big opportunity for the IHOb brand is to develop our lunch and dinner business,” Haley said. “Burgers are the most consumed entree item for men, women and children in America," he continued, adding "it made sense to start with burgers.”
At the start of last week, IHOP hinted at changing its name in a tweet, flipping the “P” to a “b.” This generated a lot of social media buzz, as Twitter users guessed at the meaning behind the new letter.
While some people doubted the change would go through, IHOb doubled down late last week: The company both changed its Twitter handle and propped up signs with the new logo".
Read More: IHOP becomes IHOb