How often? Anywhere from every day to every other day, with an occasional three or four day gap between shaves. Why? So as not to look or feel too scruffy.Hello B&B, how often do you ladys and gents shave? Maybe once a day, twice a day or maybe just EOD? I personally shave twice a day very regularly. I love having a BBS smooth head at all times. It also gives me a reason to have more soaps, AS and accessories in my rotation I can tend to get "bored" with the same soap etc and I can honestly say that i enjoy having fun with the many different combinations of the products available. Let's hear it folks.