Go West, your totally right. It was the AoS lady telling me to do that though haha, I blame her. Funny thing is I know better from just watching Mantic's youtube stuff. His lather on his face with the Coate's post (Coates Rises From The Dead!), and what she showed me on her hand when she was showing me how to lather were SO different lol. You can't even see Mantic's face, and I could totally see the lady's hand the whole time. As such, you can see parts of my skin the whole time as well lol.
SO, that in mind, I'll pile on the cream. She showed me to put the cream right in the brush though. I did what Mantic does by putting the cream in a coffee cup (totally switching to a soup bowl, my cup is WAY too small to really get after it). Is it right to put it in the brush or the bowl? Seems like soap is what you go for when you want to do straight to the face, and cream is in the bowl to mix up. Is that right?
First off, welcome aboard!
Now, to provide an answer to your question: yes, you can put the cream in your brush if you want to and then build the lather directly on your face. That's what I do most mornings whether I use cream or soap. It's really simple once you get the hang of it and you don't have to mess with rinsing out a bowl when you're done.
There's a couple of threads on face lathering that give good step-by-step instructions with pictures; just enter "face lathering" in the search window.