I've evaluated both old & new Proraso soap. I know that I'm probably in a very small minority but I'm disappointed in the reformulation. The performance is great as always but I liked the scent and level of menthol in the old soap. The new one seems a little understrength. I'm curious as to why they couldn't just put out a new product in addition to the old. IMHO this was a step down, but as always YMMV.