So, I spend almost all my free time browsing these forums and watching videos and reading up on the history of wetshaving just for fun when I'm relaxing. I've noticed something becoming really, really common. I have hard water, and the only soap I can't get to lather is Williams (I test lathered through 3/4 of a puck varying loading times and water amounts over a period of 3 hours, that is thorough testing, not one or two tries.) I think having hard water is just becoming a cheap excuse for poor technique. People get into this and dont want to work at it or take the time to learn. ITs NOT an instant can of goo. You need to find what formulation works for you. I've seen it just as much with experienced shavers on occaison. People still wanting to get it done as quickly as possible and calling a soap crap because they lathered it for 5 seconds in a bowl and complain about bad lather. Or don't watch how much water they are using to the amount of soap. Not taking the time to experiment and figure out what works the best. While every soap and cream are somewhat similar they each are slightly different in their own way. While there is no "Correct Lather" in my opinion, and everybody should use whatever style lather works for them. I think it's getting out of hand with the hard water thing. To an extent I can see it. I might not get as perfectly foamy lather as somebody with hard water, but I can still make a damn nice lather. I face lather for reference. I've seen a lot of people try it and dont realize for the most part it takes just as long to build a lather on your face. They forget that you're lathering for the brush firstly, to get it good and filled up, then for your face. I see a lot of people complaining about not getting enough lather with face lathering, and I watch their videos, and they simply arent taking enough time to build the lather into the brush. Im not trying to be mean, but I know I'm not alone on this, and that's fine if I'm the only person who will say it. Not trying to be hostile by any means. I just find it interesting. Anywho (steps off soap box) that's my rant. Have a good day gents.