Gillette's latest marketing, How Does the Man of Steel shave?

[BRITD]

Has anyone seen Gillette's latest Superman themed and heavily celebrity endorsed viral marketing campaign called "How Does the Man of Steel Shave"?

http://www.youtube.com/gillette?x=ca-en_manofsteel

I can't think of a better way to express our love for traditional shaving than to post comments on the various pages explaining the advantages of none cartridge shaving. What do you think?

 

[hawklet00]

if i recall, im pretty sure i remember him using his heat vision or something to that effect. when they did the spinoff where he became pure electricity he tried the same trick to shave and blew a hole through his bathroom wall.....

 

[tiernan22]

I tweeted to Gillette that Superman shaves with everything they don't sell in North America.

 

[BRITD]

I tweeted to Gillette that Superman shaves with everything they don't sell in North America.

Nice, I like it! I know how creative BnB members are. I am calling on everyone to get creative and post their best tweet or comment on the Gillette link provided.

 

[dymaxion]

I found this in the advertise your favorite product thread

 

[Foyle]

Chuck Norris karate chops off his whiskers.

 

[DJDeez]

if i recall, im pretty sure i remember him using his heat vision or something to that effect.

I recall him using red lasers from his eyes breflected off a mirror back onto his face on the show Lois & Clark.

 

[BRITD]

I would love to know how much Gillette is paying for this campaign. With the movie and celebrity endorsements cost, I bet its a mind boggling fortune.

 

[Dalejr]

I first seen the add this morning, I bet it wasn't cheap.

 

[santamariasteve]

How does Superman shave? My theory is inhabitants on the planet Krypton do not have whiskers; therefore Clark and Sup never shave.

 

[DJDeez]

"With more than 100 global promotional partners and $160 million in collective promotional support, the newest Superman installment, “Man of Steel,” is shaping up to be the most Madison Avenue-friendly film of the summer, and the most heavily promoted Warner Bros. film this year."

Wow. I'm curious myself as to how much of that support came from Gillette!