I found this in a Stop & Shop grocery store yesterday afternoon in upstate New York. I had never seen it before and it appears to be a new product. I tried it for the first time last night and really liked it. It's not the best product I've ever used, but it certainly did the trick. It's also a real lathering shave cream, which seams to be marketed towards people that have chemical sensitivities. I'm not going to give a full review here, but I will tell you that the scent is very pleasant and it is quite slick and protective. My nose isn't the best when it comes to picking out scent notes, but I'll call the scent generic Gillette fougere. Opening the tube, I knew I had smelled that scent before, but I couldn't put my finger on where or when. It may very well be that it's the same scent as one of Gillette's aftershaves. Someone with a better handle on scents can perhaps try this and let use know what that scent is. The instructions say to use your fingers or a brush to lather. It definitely worked well with my Vulfix badger. This is probably the first lathering shave cream Gillette has released in the US in decades. I'd love for some other people to try this and let me know what you think.