Gillette New De Luxe models

Discussion in 'Double Edged Razors' started by romsitsa, Jan 13, 2019 at 2:35 PM.

    Hello,

    following up a discussion in another thread, what do we know about high end Gillette New models?
    Based on Krumholz, Mr.Razor, Razor Archive and advertisements to me it looks like this:
    The first De Luxe series with serial numbers according to Krumholz consisted of
    Criterion (gold or chromium)
    Belmont (gold)
    Big Boy (gold or chromium)
    Lady Gillette (gold)
    Norfolk (gold or chromium)
    President (gold)
    Aristocrat (gold)
    These were cancelled shortly after te merger in February 1931.

    A sales pamphlet from 1931 lists following De Luxe sets:
    Criterion (gold or chromium)
    Belmont (gold)
    Big Boy (gold or chromium)
    Lady Gillette (gold)
    Norfolk (gold or chromium)
    President (gold)
    Aristocrat (gold)
    Cruiser (gold)

    Krumholz states that high end New razors were still produced after the De Luxe series ceased, but without serial numbers and these were called DeLuxe.
    These were:
    Criterion (gold or chromium)
    Belmont (gold)
    Lady Gillette (gold)
    Norfolk (gold or chromium)
    Cruiser (gold)
    This list above misses Big Boy (gold or chromium), ads from 1935 list this set.

    There are some interesting entries, so question time:
    Was there a Gillette New De Luxe or DeLuxe Traveler? Or are these the Cruiser?
    Was Cruiser introduced in 1930 or in 1931?
    President and Aristocrat were all serial numbered De Luxe sets only produced in 1930-31?
    Is there an ad or anything written about a chromium Belmont from the US (I know the British ads)?
    Were all Tuckaway type sets called Norfolk, or what exactly is a Norfolk?
    A Lady Gillette handle, DeLuxe head and plain blade case in a Tuckaway (similar pattern to Belmont) box?

    Thanks

    Adam
     
  1. Wow, that's too many questions?
    You need to slow down... :)

    AFAIK:
    - "Cruiser" was an early name for Traveller"
    - Yes
    - seems so
    - never seen that, never seen the case either
    - I believe so
    - pictures?
     
  2. A fellow member sent me a pic of a New Traveler shiper, so it somehow existed, but why is it not listed anywhere? Could it be that it's a "stop gap" set using left over New Improved Traveler cases? These were the same as the Cruiser, except had Traveler stamped into the liner?

    The ads for the Norfolk never show the top of the case and there are several case patterns, wit new razors, so I mean this:
    http://www.mr-razor.com/Rasierer/The NEW/1930 Norfolk De Luxe chrome.JPG
    Is this the Norfolk, and all others are Tuckaway sets with a New razor?

    Adam
     
  3. - that is possible, I can recall I have seen a New Traveler shipper too
    - my understanding is only the NEW Deluxe Chromium version is Norfolk. All the rests are Tuckaway.
     
  4. Porter suggested that New combination sets are identical to New Improved combination sets except for the razors. Running through price lists it looks like Gillette basically renamed/streamlined the NI sortiment and swapped razors when introducing the De Luxe models.

    Deluxe (75 USD) – Aristocrat (75 USD)
    Cavalier (25 USD)– President (25 USD)
    Traveler (10 USD)– Cruiser (10 USD)
    Bostonian (5-6 USD)– Belmont (altered case) (6 USD)
    Standard (5 USD)– Criterion (5 USD)
    Big Fellow (5-6 USD)– Big Boy (7,5 USD)
    Richwood (25 USD)– Richwood (only England)
    Tuckaway (5 USD)– Norfolk (5 USD)
    Milady Decolletee (? USD)– Lady Gillette (6 USD)

    So it would be logical that the Cruiser was available in 1930. As the set from Achims site is a Traveler, but there is no imprint on the liner, I guess either someone forgot that the name was changed, or the Traveler was renamed to Cruiser somewhen in 1930-1931.
    http://www.mr-razor.com/Rasierer/The NEW/1930 NEW De Luxe Gold Traveler.JPG

    Adam
     
  5. Ad Astra

    Ad Astra Ambassador

    New Deluxe truism: don't drop it, or the end teeth will bend. Heavy, soft brass.

    Got one with pristine teeth? Don't drop it!


    AA
     
  6. REV579

    REV579 Contributor

    You didn’t...?
     
  7. Ad Astra

    Ad Astra Ambassador

    No. I've got one that has a snaggle-tooth ... and I know to leave it alone.


    AA
     
  8. REV579

    REV579 Contributor

    I’m pretty guarded with mine too.
    I’d love for someone to do an overlay comparison with all four NEW head profiles, with and without a blade seated in the cap.
     
  9. OR,

    they had NI combination cases in stock which they used for the first first De Luxe series sets without changing anything
     
  10. What about the Somerset which also came gold plated.
     
  11. Hello, the Somerset is not a De Luxe/DeLuxe model, it's a New packed into a Tuckaway case. Or maybe a New packed into a NI case to burn remaining NI stock. Engine turned NI sets were all discounted (except for combination sets), most likely they were not attractive enough for the premium price.

    Tonich, this could be also possible, as the cases and fittings were exactly the same.

    Adam
     
  12. Found an ad for the 50 New blade case from the Christmas season of 1930, it mentions 8 New De Luxe sets as further gift ideas. Although the sets are not listed, going by the numbers the Traveler/Cruiser had to be part of the first sortiment.

    Adam
     
  13. Hello Achim,

    thank you. Do I see correctly, that the Norfolk has a new case with a sliding clasp, while others have regular Tuckaway cases (push button)?

    The Traveler set of yours:
    http://www.mr-razor.com/Rasierer/The NEW/1930 NEW De Luxe Gold Traveler.JPG

    lists Gillette as founder, has 10 Blue blades and a serial numbered razor. So if Gillette resigned in April 1931, the set should be not earlier than May 1931, although the razor looks to have a low serial number, so maybe it was made in 1930. And then the Cruiser-Traveler change happened in 1931.

    Adam
     
  14. REV579

    REV579 Contributor

    Mine has a sliding clasp too.
     
  15. Good to know. These were expensive at the time.
    Combo.jpg
     
  16. If I compare it to a Traveler, 10 USD is hillarious for a pocket razor. Ok, it’s fancy, but only machine engraved.

    Adam
     
  17. My Rhodium- and my Gold Norfolk comes with the push bottom case. It looks like Gillette used both cases: I´ve New Improved Tuckaway´s with both cases.
     

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