Check out the lengths this fashionista goes to deny that she liked Cool Water later after she tried it and clearly liked it when she didn’t know what it was:
People can't help themselves. They have to bash Cool Water. Meanwhile in reality CW is a killer fragrance that smells far more expensive than it goes for. Also it has (in past days at least) good longevity and projection, so it's not something that "disappears" on anyone. If anything it was too tenacious on me.