What's your favorite brand of flannel shirts? I've owned a number of brands, J C Penney, J Crew, Eddie Bauer, Lands End, Brooks Brothers, Field and Stream and Van Heusen. The last year or so I've gotten several Duluth shirts, and like them the best of all. They're substantial and have nice finishing touches, like a pen pocket inside the shirt pocket. The buttons are also well-made and the fit great.