Well I finally got around to try an Arko sample I got in the mail as a PIF. My first impression was, you guessed it, the smell! But I really enjoyed the clean lemony scent. It is less strong when you actually shave with it than when you smell if out of a bag or wrapping. I noticed that it was quite thirsty for water so I ended up adding a lot more than I usually do. It took some time to build up a thick enough lather after I got the ratios semi-correct. One thing I noticed immediately once I started. BOY THIS STUFF IS SLICK! I couldn't get it very thick and pillowy like the guy on the wrapper, so I was a bit skeptical but after the first pass, my razor slid across my skin VERY nicely even with a Shark blade I had previously used. While I did like the smell and slickness, I need the pillowyness. That was a mistake on my part. If you guys are wondering, I bowl lathered.