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FAKE news anchors

I wonder what lengths they'll go to to make it look more natural - tie slightly crooked at times, pausing to drink water, coughs, slightly mussed hair, etc.
Another advantage is that they can engineer the anchor to look more trustworthy, based on focus group feedback.

Conversely, they could create a co-anchor to read news that is ostensibly presented "for balance" (e.g. covering protest events), but that co-anchor could be made to look less attractive and less trustworthy. Don't kill the messenger, just make the audience dismiss him.

Then there's the Uncanny Valley:
In aesthetics, the uncanny valley is a hypothesized relationship between the degree of an object's resemblance to a human being and the emotional response to such an object. The concept of the uncanny valley suggests humanoid objects which appear almost, but not exactly, like real human beings elicit uncanny, or strangely familiar, feelings of eeriness and revulsion in observers. Valley denotes a dip in the human observer's affinity for the replica, a relation that otherwise increases with the replica's human likeness.

Examples can be found in robotics, 3D computer animations, and lifelike dolls among others. With the increasing prevalence of virtual reality, augmented reality, and photorealistic computer animation, the 'valley' has been cited in the popular press in reaction to the verisimilitude of the creation as it approaches indistinguishability from reality. The uncanny valley hypothesis predicts an entity appearing almost human risks eliciting cold, eerie feelings in viewers.​

So, teddy bears and sock monkeys are high up on one side of the Valley, because there is no doubt that they are not real people. Clowns are on the downward slope. Photoshopped supermodels are near the top on the far side of the Valley, and real people are on top on the far side.
When it comes to robots, Johnny 5 and WALL-E sufficiently artificial-looking that they are deemed to be cute. They have just enough of a "face" to be expressive.
The robots in the recent "I, Robot" movie - not so cute.
Commander Data on Star Trek is so close to human (except for skin and eye colour) that he seems like just a regular guy.
 
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