As is documented here, and elsewhere on this forum, Old Spice was originally introduced as a women's scent as Early American Old Spice, and then a year or two later introduced with different labeling as a men's aftershave called Old Spice. The P&G history link above notes that the original introduction was 1937, with the men's version coming out in 1938. That second date is reiterated here. I have some question about those dates, as the US Patent Office shows that Shulton filed for the Old Spice trademark in September 1936 and was awarded it in March 1937.
Below are photos of an auction I recently won of a set of Early American Old Spice. Clearly it's the version marketed to women from the motifs and contents of the set, such as the sachets. You'll notice in a couple of photos that the tags note that the trademark has been applied for, which would date this set no later than 1937. I bought it more for educational purposes than anything, just to see if the original women's Old Spice was any different than the 1980s Old Spice I've been using, and to see how these scents hold up over time.
The results: the 1937 scent is 100% identical to the 1980s Shulton scent. It lasted the same amount of time on my skin.
Below are photos of an auction I recently won of a set of Early American Old Spice. Clearly it's the version marketed to women from the motifs and contents of the set, such as the sachets. You'll notice in a couple of photos that the tags note that the trademark has been applied for, which would date this set no later than 1937. I bought it more for educational purposes than anything, just to see if the original women's Old Spice was any different than the 1980s Old Spice I've been using, and to see how these scents hold up over time.
The results: the 1937 scent is 100% identical to the 1980s Shulton scent. It lasted the same amount of time on my skin.
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