Has anyone used this company's products? 10oz bars for $7-$8? Their marketing seems aimed toward someone who might carry a hatchet around on his belt, because "ya never know when you might need to cut up some kindling" or possibly toward a gent that will solely drive Ram trucks because Sam Elliot said so. Cheesy marketing aside, it seems like a good value for such large bars. Does anyone have anything (good or bad) to say about this stuff?