Divine marketing strategy

[5t8t2u]

Here's an opportunity to renew "a fresh new fragrance from the past..."

http://www.thepopescologne.com/

For the record, I am not Catholic and have no opinion as to propriety or marketing appeal of this brand. I will say however that I find this to be a unique way to move product.

 

[Obsessed]

I guess it's more likely to sell than a cologne called "Celibacy."

 

[HoratioCaine]

I guess it's more likely to sell than a cologne called "Celibacy."

Rumor has it that name was rejected by Calvin Klein in favor of "Obsession." I think he made the right choice.